Sequence matters : the interaction effect of scarcity appeals and exposure sequences
Year of publication: |
2023
|
---|---|
Authors: | Kim, Sujin ; Lee, SoYoung |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 30.2024, 4, p. 465-486
|
Subject: | E-commerce | exclusive advertising | scarcity appeal | sequence | cart abandonment |
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