Serbia brand identity: perspectives of residents and diaspora
Year of publication: |
2012
|
---|---|
Authors: | Novčić, Branka ; Damnjanović, Vesna ; Popesku, Mihajlo |
Published in: |
EuroMed Journal of Business. - Emerald Group Publishing Limited, ISSN 1758-888X, ZDB-ID 2455829-1. - Vol. 7.2012, 3, p. 256-267
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Serbia | National cultures | Brand identity | Resident perspective | Diapora perspective | Country brand identity |
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