Serial position effects on native advertising effectiveness : differential results across publisher and advertiser metrics
Year of publication: |
2019
|
---|---|
Authors: | Wang, Pengyuan ; Xiong, Guiyang ; Yang, Jian |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 2, p. 82-97
|
Subject: | contingency effects | meta-analysis | native advertising | serial position | Werbung | Advertising | Werbewirkung | Advertising effects | Meta-Analyse | Meta-analysis | Online-Marketing | Internet marketing |
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