SERV*OR in China: testing the effect of service orientation on service skills performance
Year of publication: |
2013
|
---|---|
Authors: | T.K. Luk, Sherriff ; Lu, Ken ; Liu, Ben |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 27.2013, 1, p. 25-39
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Service orientation | Service skills | Service management | Front-line employee management | Mobile telecommunication service store | Emerging markets | Customer service management | Mobile communication systems | China |
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