Service delivery innovation architecture : an empirical study of antecedents and outcomes
Year of publication: |
2014
|
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Authors: | Verma, Rajeev ; Jayasimha, K. R. |
Published in: |
IIMB management review. - Bangalore : IIMB, ISSN 0970-3896, ZDB-ID 2413253-6. - Vol. 26.2014, 2, p. 105-121
|
Subject: | Recource-advantage theory | Service-dominant logic | Service delivery innovation architecture (SDIA) | Marketing strategy | Sustainable competitive advantage | Innovation | Wettbewerbsvorteil | Competitive advantage | Service-Dominant Logic | Marketingmanagement | Marketing management |
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