Service Fascination : Gaining Competitive Advantage through Experiential Self-Service Systems
Year of publication: |
2016 ; 1st ed. 2016
|
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Authors: | Zagel, Christian |
Publisher: |
Wiesbaden : Springer Fachmedien Wiesbaden |
Subject: | Einzelhandel | Retail trade | Selbstbedienung | Self-service | Beziehungsmarketing | Relationship marketing | Benutzerschnittstelle | User interface | Kundenorientierung | Erlebniskauf | Dienstleistung | Sekundärleistung | Neue Technologie |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (XXI, 338 p. 140 illus, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record |
ISBN: | 978-3-658-11673-6 ; 978-3-658-11672-9 |
Other identifiers: | 10.1007/978-3-658-11673-6 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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