Service personalization and loyalty
Year of publication: |
2006
|
---|---|
Authors: | Ball, Dwayne ; Coelho, Pedro S. ; Vilares, Manuel J. |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 20.2006, 6, p. 391-403
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer loyalty | Customers | Customer satisfaction |
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