Service quality and customer retention: building long‐term relationships
Year of publication: |
2004
|
---|---|
Authors: | Venetis, Karin A. ; Ghauri, Pervez N. |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 38.2004, 11/12, p. 1577-1598
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer services quality | Customer retention | Business‐to‐business marketing |
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