Service quality, image and loyalty towards Malaysian hotels
Year of publication: |
2012
|
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Authors: | Cham Tat Huei ; Easvaralingam, Yalini |
Published in: |
International journal of services, economics and management. - Genève : Inderscience Enterprises, ISSN 1753-0822, ZDB-ID 2422828-X. - Vol. 4.2012, 3, p. 267-281
|
Subject: | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Firmenimage | Corporate reputation | Standard | Hotellerie | Hotel industry | Malaysia |
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