Service recovery in marketing education: it's what we do that counts
Year of publication: |
2008
|
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Authors: | Iyer, Rajesh ; Muncy, James A. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 30.2008, 1, p. 21-32
|
Subject: | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Beziehungsmarketing | Relationship marketing |
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