Service strategy's effect on firm performance : a meta-analysis of the servitization literature
Year of publication: |
2024
|
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Authors: | Faramarzi, Ashkan ; Worm, Stefan ; Ulaga, Wolfgang |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 4, p. 1018-1044
|
Subject: | Artificial Intelligence | Firm performance | Meta-analysis | Service transition | Servitization | Unternehmenserfolg | Meta-Analyse | Künstliche Intelligenz | Artificial intelligence | Leistungsbündel | Bundling strategy | Dienstleistungssektor | Service industry | Unternehmensdienstleistung | Business services | Bibliometrie | Bibliometrics |
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