Services Dominated by Maximal versus Minimal-Self Contexts: Verbal versus Visual Cues in Services Advertising
Year of publication: |
2006
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Authors: | Spears, Nancy ; Paswan, Audhesh K. ; Kahla, Marlene |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 28.2006, 2, p. 65-76
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