Services marketing : a European perspective
Christopher Lovelock; Sandra Vandermerwe; Barbara Lewis
| Year of publication: |
1998
|
|---|---|
| Authors: | Lovelock, Christopher H. ; Vandermerwe, Sandra ; Lewis, Barbara |
| Publisher: |
London [u.a.] : Prentice Hall |
| Subject: | EU-Staaten | EU countries | Dienstleistungsmarketing | Services marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIV, 718 S graph. Darst., Kt 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-095991-x |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000671595