Services marketing : an overview and relational approach of the B2B setting
Year of publication: |
2009
|
---|---|
Authors: | Chumpitaz Caceres, Rubén ; Paparoidamis, Nicholas G. |
Published in: |
The global business handbook : the eight dimensions of international management. - Farnham [u.a.] : Gower, ISBN 978-0-566-08747-9. - 2009, p. 307-322
|
Subject: | Marketing | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management |
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