Services marketing : integrating customer focus across the firm
Valarie A. Zeithaml ; Mary Jo Bitner ; Dwayne D. Gremler
| Year of publication: |
2009 ; 5. ed.
|
|---|---|
| Authors: | Zeithaml, Valarie A. ; Bitner, Mary Jo ; Gremler, Dwayne D. |
| Publisher: |
Boston [u.a.] : McGraw-Hill Irwin |
| Subject: | Dienstleistung | Marketing | Service industries | Customer services |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 708 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-338093-3 ; 0-07-338093-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004912361