Services marketing
Christopher H. Lovelock
| Year of publication: |
1996 ; 3. ed.
|
|---|---|
| Other Persons: | Lovelock, Christopher H. (contributor) |
| Publisher: |
London [u.a.] : Prentice Hall Internat. [u.a.] |
| Subject: | Marketing | Dienstleistungssektor |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 660 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-13-461377-5 ; 0-13-455841-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004302147