Serving the world's poor: innovation at the base of the economic pyramid
Year of publication: |
2007
|
---|---|
Authors: | Anderson, Jamie ; Billou, Niels |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 28.2007, 2, p. 14-21
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Developing countries | Emerging markets | Poverty | Low pay | Marketing strategy | Economic development |
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