SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality
Year of publication: |
1988
|
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Authors: | Parasuraman, A. |
Other Persons: | Zeithaml, Valarie A. (contributor) ; Berry, Leonard L. (contributor) |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 64.1988, 1, p. 12-37
|
Subject: | Dienstleistung | Services | Produktqualität | Product quality | Einzelhandel | Retail trade |
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