Shared brand equity
Year of publication: |
2023
|
---|---|
Authors: | Cornwell, T. Bettina ; Humphreys, Michael S. ; Kwon, Youngbum |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 52.2023, 3, p. 311-329
|
Subject: | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management |
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