Sharpening the edge of market-driven intangibles and innovations
Year of publication: |
2007
|
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Authors: | Tuominen, Matti ; Kajalo, Sami ; Rajala, Arto ; Matear, Sheelagh ; Hooley, Graham J. |
Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 1.2007, 3, p. 247-261
|
Subject: | Immaterielle Werte | Intangible assets | Innovation | Immaterielle Güter | Intangible goods |
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