Shifting Signals to Help Health : Using Identity-Signaling to Reduce Risky Health Behaviors
Year of publication: |
[2012]
|
---|---|
Authors: | Berger, Jonah A. |
Other Persons: | Rand, Lindsay (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Gesundheitsrisiko | Health risk | Signalling | Gesundheit | Health | Gesundheitsvorsorge | Preventive care | Alkoholkonsum | Alcohol consumption |
Extent: | 1 Online-Ressource (38 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Research, Vol. 35, 2008 |
Classification: | C91 - Laboratory, Individual Behavior ; C93 - Field Experiments ; I10 - Health. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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