Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success
Year of publication: |
2012
|
---|---|
Authors: | Pierce Goncalves, Karen |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 21.2012, 4, p. 301-301
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing intelligence | Shopper psychology | Decision drivers | Online retailing | ROI |
Saved in:
Online Resource
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