Shoppers' acceptance and perceptions of electronic shelf labels
Year of publication: |
September 2016
|
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Authors: | Garaus, Marion ; Wolfsteiner, Elisabeth ; Wagner, Udo |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 9, p. 3687-3692
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Subject: | Electronic shelf labels | Technology acceptance | Price information prominence | Price inferences | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Innovationsakzeptanz | Innovation adoption | Electronic Commerce | E-commerce |
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