Shopping app features : their impact on customer satisfaction and loyalty
Year of publication: |
2022
|
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Authors: | Sinemus, Kathrin ; Zielke, Stephan ; Dobbelstein, Thomas |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 32.2022, 4, p. 423-449
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Subject: | App features | channel preference | loyalty | satisfaction | shopping apps | Kundenzufriedenheit | Customer satisfaction | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel |
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