Shopping on the go : how walking influences mobile shopping performance
Year of publication: |
2018
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Authors: | Stanley, Sarah M. ; Elrod, Cassandra C. ; Twyman, Nathan W. ; Zou, Cui |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 9.2018, 4, p. 307-319
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Subject: | m-commerce | mobile commerce | mobility | walking | shopping | treadmill desk | shopping task | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Einkaufszentrum | Shopping center | Einzelhandel | Retail trade | Online-Handel | Online retailing | Mobilkommunikation | Mobile communications |
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