Shopping online without thinking : being emotional or rational?
Year of publication: |
2014
|
---|---|
Authors: | Ozen, Hilal ; Engizek, Nil |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 1, p. 78-93
|
Subject: | Consumer behavior | Structural equation modelling | Shopping behavior | e-Marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Online-Handel | Online retailing | Strukturgleichungsmodell | Structural equation model |
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