Shopping orientations and their inter-relatedness : a study on the poor for CPGs
Year of publication: |
2020
|
---|---|
Authors: | Kumar, Arvind |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 33.2020, 4, p. 289-304
|
Subject: | Consumer packaged goods | shopping predilections | the economically poor | the poor | Armut | Poverty | Konsumentenverhalten | Consumer behaviour | Armutsbekämpfung | Poverty reduction |
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