Short brand stories on packaging : An examination of consumer responses
Year of publication: |
2018
|
---|---|
Authors: | Solja, Eeva ; Liljander, Veronica ; Söderlund, Magnus |
Published in: |
Psychology & Marketing. - Wiley, ISSN 0742-6046, ZDB-ID 2002068-5. - Vol. 35.2018, 4 (03.03.), p. 294-306
|
Publisher: |
Wiley |
Saved in:
Online Resource
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