Short- or Long-Duration Coupons : The Effect of the Expiration Date on the Profitability of Coupon Promotions
Year of publication: |
2015
|
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Authors: | Krishna, Aradhna |
Other Persons: | Zhang, Z. John (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Kundenbindungsprogramm | Loyalty program | Verkaufsförderung | Sales promotion |
Extent: | 1 Online-Ressource (17 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Management Science, 45(8):1041-1056,1999 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 1999 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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