Should a lower-price service offer a full-satisfaction guarantee?
Year of publication: |
2009
|
---|---|
Authors: | Wong, Jehn-yih ; Tsaur, Sheng-hshiung ; Wang, Chih-hung |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 29.2009, 9/10, p. 1261-1272
|
Subject: | Dienstleistungsqualität | Service quality | Garantie | Warranty | Konsumentenverhalten | Consumer behaviour | Niedrigpreisstrategie | Low-cost strategy | Hotellerie | Hotel industry | Taiwan |
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