Show me the money
Year of publication: |
2015
|
---|---|
Authors: | Maklan, Stan ; Peppard, Joe ; Klaus, Philipp |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 49.2015, 3/4, p. 561-595
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Big data | CRM | ROI | Social media | Benefits realisation | Performance improvement |
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