Sign wars : the cluttered landscape of advertsing
Robert Goldman ; Stephen Papson
| Year of publication: |
1996
|
|---|---|
| Authors: | Goldman, Robert ; Papson, Stephen |
| Publisher: |
New York, NY [u.a.] : Guilford Press |
| Subject: | USA | Werbung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 322 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 1-57230-014-0 ; 1-57230-034-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004309988