Simulating the spread of opinions in online social networks when targeting opinion leaders
Year of publication: |
2013
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Authors: | Kaiser, Carolin ; Kröckel, Johannes ; Bodendorf, Freimut |
Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 11.2013, 4, p. 597-621
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Subject: | Opinion mining | Diffusion | Social network analysis | Influence | Opinion leaders | Ant algorithms | Soziales Netzwerk | Social network | Social Web | Social web | Meinung | Opinion | Öffentliche Meinung | Public opinion | Virales Marketing | Viral marketing |
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