Simultaneity and Interactivity of the Effects of Communication Elements on Consumers' Decision Making in Ewom Systems
Year of publication: |
2021
|
---|---|
Authors: | Wang, Xinwei ; Teo, Hock-Hai ; Kwok-kee, WEI |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Entscheidung | Decision | Virales Marketing | Viral marketing |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Electronic Commerce Research, 16(3), 153-174. Retrieved from Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2015 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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