Simultaneous or sequential? : multihoming launch strategies for mobile applications with consideration of promotion and switching costs
Year of publication: |
2022
|
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Authors: | Zhang, Xiuyi ; Hou, Wenhua ; Zhang, Wenqing |
Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 60.2022, 3, p. 977-998
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Subject: | app developers | app platforms | product launch strategy | promotion services | switching costs | Wechselverhalten | Switching behaviour | Mobile Anwendung | Mobile application |
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