Situational determinants of unplanned buying in emerging and developed markets
Year of publication: |
2011
|
---|---|
Authors: | Knox, George ; Bell, David R. ; Corsten, Daniel |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2011, 3, p. 209-250
|
Subject: | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | Brasilien | Brazil | China | Niederlande | Netherlands | USA | United States |
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