Sixty to zero : an inside look at the collapse of General Motors - and the Detroit auto industry
Alex Taylor III
| Year of publication: |
c 2010
|
|---|---|
| Authors: | Taylor, Alex |
| Publisher: |
New Haven, Conn. [u.a.] : Yale Univ. Press |
| Subject: | Kfz-Industrie | Automotive industry | Unternehmenserfolg | Firm performance | Branchenkrise | Sector crisis | Management | USA | United States | General Motors Corporation |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | XV, 254 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Meanwhile, over at Ford -- The Saturn moonshot -- Lee Iacocca, warts and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner moves in -- Nasser, Ford, and Mulally -- The legend of Lutz -- The more uneven legacy of Lee -- GM's inexorable collapse -- The end of the road. |
| ISBN: | 978-0-300-15868-7 |
| Classification: | Kraftfahrzeuge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003913607