Slicing vs chunking product-harm crisis : antecedents and firm performance implications
Year of publication: |
2022
|
---|---|
Authors: | Pupovac, Ljubomir ; Carrillat, François A. ; Michayluk, David |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 7, p. 1856-1884
|
Subject: | Corporate communications | Event study | Marketing–finance interface | Product recalls | Product-harm crisis | Produkthaftung | Product liability | Unternehmenserfolg | Firm performance | Krisenmanagement | Crisis management | Öffentlichkeitsarbeit | Public relations | Produktqualität | Product quality |
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