Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Year of publication: |
2015
|
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Authors: | Lee, Jieun ; Ko, Eunju ; Megehee, Carol M. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 6, p. 1341-1349
|
Subject: | Brand logo | Conspicuous consumption | Costly signaling theory | Status | Social interactions | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Signalling | Markenführung | Brand management | Sozialer Status | Social status | Markenartikel | Brand | Geschlecht | Gender |
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