Social communication in advertising : persons, products & images of well-being
William Leiss ; Stephen Kline ; Sut Jhally
| Year of publication: |
1997 ; 2. ed., rev. and enlarged
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|---|---|
| Authors: | Leiss, William ; Kline, Stephen ; Jhally, Sut |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | USA | Werbepsychologie | Geschichte |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 426 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-415-90354-8 |
| Classification: | Betriebssoziologie, Betriebspsychologie ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004710974