Social defaults : observed choices become choice defaults
Year of publication: |
2014
|
---|---|
Authors: | Huh, Young Eun ; Vosgerau, Joachim ; Morewedge, Carey K. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 3, p. 746-760
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Soziale Beziehungen | Social relations | Sozialpsychologie | Social psychology | Experiment |
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