Social expressions/greeting card industry: anatomy of an international marketing strategy
Year of publication: |
1996
|
---|---|
Authors: | Berkowitz, David ; Hill, John S. |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 5.1996, 1, p. 40-55
|
Publisher: |
MCB UP Ltd |
Subject: | International trade | Marketing strategy | National cultures | Product management |
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