Social image in the online environment sustainable motive for book sales during the pandemic
Year of publication: |
2023
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Authors: | Pelău, Corina ; Ghinea, Valentina ; Hrib, Bogdan |
Published in: |
Amfiteatru economic : an economic and business research periodical. - Bucharest : Editura ASE, ISSN 2247-9104, ZDB-ID 2565624-7. - Vol. 25.2023, S17, p. 1081-1094
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Subject: | book | buying motives | Consumer | online communication platform | pandemic | snob effect | Coronavirus | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Epidemie | Epidemic | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Buch | Book | Motivation |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.24818/EA/2023/S17/1081 [DOI] hdl:10419/281750 [Handle] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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