Social influence on adoption decisions
von Klaus Iffländer aus Leipzig ; Gutachter der Dissertation: Prof. Dr. Chritian Lüthje, Prof. Dr. Cornelius Herstatt
| Year of publication: |
2016
|
|---|---|
| Authors: | Iffländer, Klaus |
| Other Persons: | Lüthje, Christian (degree supervisor) ; Herstatt, Cornelius (degree supervisor) |
| Institutions: | Technische Universität Hamburg-Harburg (degree granting) ; epubli GmbH (publisher) |
| Publisher: |
Berlin : epubli |
| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Soziale Beziehungen | Social relations | Innovationsdiffusion | Innovation diffusion |
| Description of contents: | Table of Contents [gbv.de] ; Description [epubli.de] ; Description [deposit.dnb.de] ; Description [epubli.de] ; Description [epubli.de] |
| Extent: | X, 235 Seiten Diagramme 21 cm x 14.8 cm, 389 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Technische Universität Hamburg-Harburg, 2016 |
| ISBN: | 3-7418-5758-0 ; 978-3-7418-5758-4 |
| Classification: | Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011555128