Social Marketing: Conceptual and Pragmatic Observations from a Current Australian Campaign
Year of publication: |
1994
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Authors: | Elliott, Gregory R. ; Unsworth, David A. ; Gomel, Michelle K. ; Saunders, John B. ; Mira, Michael |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 10.1994, 7, p. 581-592
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