Social marketing: implications for contemporary marketing practices classification scheme
Year of publication: |
2008
|
---|---|
Authors: | Domegan, Christine T. |
Other Persons: | Brady, Mairead (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 23.2008, 2, p. 135-141
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Social marketing | Marketing strategy | Networking |
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