Social marketing : perspectives and viewpoints
William Lazer; Eugene J. Kelley
| Year of publication: |
1973
|
|---|---|
| Authors: | Lazer, William ; Kelley, Eugene J. |
| Publisher: |
Homewood/Ill : Irwin London : Irwin-Dorsey International [u.a.] |
| Subject: | Absatz | Verbraucher | Einzelhandel | Absatzpolitik |
| Extent: | XIII, 505 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Bibliogr. nach den einzelnen Kapiteln 42 Beiträge versch. Verf. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002352572