Social media as a means to access millennial wine consumers
Year of publication: |
2017
|
---|---|
Authors: | Fuentes Fernández, Rosana ; Vriesekoop, Frank ; Urbano, Beatriz |
Published in: |
International Journal of Wine Business Research. - Emerald Publishing Limited, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 29.2017, 3, p. 269-284
|
Publisher: |
Emerald Publishing Limited |
Subject: | Surveys | Wines | Regression | ICT | Consumers | Digital wine targeting and positioning strategy | Spanish wineries | Wine SM segmentation |
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