Social media as a strategic tool : going beyond the obvious
Year of publication: |
2013
|
---|---|
Authors: | Arora, Poonam ; Predmore, Carolyn E. |
Published in: |
Social media in strategic management. - Bingley : Emerald, ISBN 978-1-78190-898-3. - 2013, p. 115-127
|
Subject: | Social Web | Social web | Strategisches Management | Strategic management |
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