Social Media: At the crossroads of efficient marketing and ethics
The Internet has changed the whole world through its scale and accessibility. Even if the information can be found easier than ever, it triggers a whole series of effects on many aspects of modern life as well as in a wide range of domains. Marketing is directly influenced by the Internet which has given the modern marketers new and countless possibilities. The development of the social networks led to a dynamic movement of information. The information quantity and quality along with the outsourcing process are among the challenges of todays social media phenomena. Different kind of databases implied the need for an efficient management. Informal guidelines have appeared in order to facilitate good practices among social media users. That is a very sensitive chapter and requires not only a technical but also an ethical approach.
Year of publication: |
2012
|
---|---|
Authors: | GOGA, Traian ; VARLAN, Filip |
Published in: |
Romanian Distribution Committee Magazine. - Romanian Distribution Committee, ISSN 2069-0134. - Vol. 3.2012, 2, p. 24-34
|
Publisher: |
Romanian Distribution Committee |
Subject: | social networks | Internet | marketing | ethics | strategy | information | quantity | quality | outsourcing |
Saved in:
freely available
Saved in favorites
Similar items by subject
-
Online cheaters : profiles and motivations of internet users who falsify their data online
Sáez-Ortuño, Laura, (2023)
-
MARKETING APPLICATION OF SOCIAL NETWORKS IN TOURISM
Krsic, Sanja, (2014)
-
RFID AND INFORMATION SYSTEMS IN COMMERCE
D, Prof. Valentin Litoiu Ph., (2010)
- More ...